students in need in Honduras
We aim to ensure our community investments and activities are relevant to who we are as a business and aligned with our core values. That's why we seek programs and partnerships which reflect our corporate values of acting like entrepreneurs, operating responsibility, and believing in our people. To ensure that we maximize the impact of our support, we have local teams who manage our investments according to the needs of their respective communities. In 2020, the management overhead cost related to our community engagement was $214,692.
We believe that supporting education helps address some of our stakeholders' most pressing needs. By working to strengthen the infrastructure, economy, and talent of the communities in which we operate, we contribute to the continued success of both our Company and our communities. Through these efforts, we can build important and trusting relationships with our local and national stakeholders.
We manufacture and market apparel that helps our consumers have an active life. We define active living as a way of life that integrates health, wellness, and an active lifestyle into everyday routines and brings communities together through healthy living. We believe we strengthen our communities and our business by supporting programs that encourage health, wellness, and physical activity.
Entrepreneurship is at the very heart of our success. Entrepreneurship is integrated into our corporate values and how we do business every day. For us, entrepreneurship means employee accountability, continuous improvement, taking pride in the business, and contributing ideas to help grow the business. Given our entrepreneurial spirit and expertise as a vertically integrated apparel company, we can contribute to aspiring entrepreneurs.
At all operating levels, we know that we operate as part of a greater whole: the environment in which we live and work. This translates into a heightened sense of responsibility to optimize environmental resources and implement initiatives designed to reduce the impact of our activities on our surroundings.
We encourage our employees to pursue their interests, support meaningful causes, and facilitate employee-led volunteering activities at all our locations. With this, our employees contribute to diverse causes by getting involved in and tackling issues that affect people, their communities, and the environment.
We are also committed to continuing our legacy of providing humanitarian aid and disaster relief in the locations where we operate. In 2020, for example, in the wake of the damages left by hurricanes Eta and Iota, Gildan initiated a humanitarian aid plan to support employees and help local communities recover and rebuild. We donated 150,000 pieces of clothes and one million masks, in addition to distributing more than 7,500 emergency kits that included food, water, sleeping mats, and toiletry supplies. We also worked to locate shelters for displaced employees and other community members and provided medical assistance for them at our on-site clinics.
Finally, we initiated a fundraiser to support impacted employees and their families; thanks to generous donators across the globe and Gildan’s matching program, we were able to raise $165,000.